Local ophthalmologist shares experience in Pittsburgh Post Gazette Health “Saturday Diary”

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Wednesday June 23, 2010 | No Comments

A great eye article in PG’s Health section over the weekend, featuring one of our talented KOLs!

Read “Saturday Diary | Me and my lousy eyes: A story with a happy ending” via Pittsburgh Post Gazette

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A week of new beginnings – New project wins and Adrianne returns to the US soon!

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Thursday June 17, 2010 | No Comments

Friday is just around the corner, and the Pascale Communications team can’t wait to cool off this weekend!  Deb Holliday has spent her week in Orlando, visiting clients and editors during this year’s AOA – She’s relayed great feedback and high temps for 2010.

This week PC has also leveraged another project from a longtime client, as well as several proposals off our desks in dermatology and aesthetics!

Finally, after several years raising her family and working in Argentina, Adrianne Resek will be moving back to the US soon.  We wish her safe travels and a stress-free move!

by PascaleCom

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Pittsburgh’s “Big Ben” Roethlisberger launches PR blitz – But is it too late?

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Friday June 11, 2010 | No Comments

Public relations activity is mounting in efforts to restore the image of Ben Roethlisberger, reports the Pittsburgh Tribune Review today.  Following allegations in March 2010, the Steeler quarterback has been largely out of the public eye, both locally and nationally.

While national appearances on Oprah and Larry King, to which the article alludes, may assuage critics and audiences across the US, is Roethlisberger committing the first of Michael Snyder’s 7 Deadly Sins of PR in his sustained silence towards Pittsburgh’s loyal fans?

The faucet philosophy of PR. This sin is often better known as, ‘We’ll turn on the PR when we think we need it.’ This fairy-tale belief has outright killed more than a few companies, particularly in a lightning-fast Internet setting where leaked confidential e-mails take on a global life of their own. When senior executives embrace and engage in strategic reputation management, the benefits ramp up quickly. When they’re caught off guard in a crisis, they generally pay through the bottom line. (via Ragan.com)

While more news on the Roethlisberger case is released daily and fans continue to speculate on the player’s future in Pittsburgh, the unavoidable silence between “Big Ben” and his fans is an obvious breakdown in the communications chain.

The 7 deadly sins of PR (2010 edition) by Michael Snyder

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PC provides public relations support for Marines in need

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Wednesday June 9, 2010 | No Comments

The Pascale Communications staff offered their professional expertise on a recent project, raising awareness for Marines after a fire at the largest base in Afghanistan, Camp Leatherneck, destroyed the soldiers’ personal items.  PC saw a great opportunity to lend their public relations services, and received media attention in the San Diego area during a most-suited time, Memorial Day weekend. Read additional coverage in the San Diego Union-Tribune

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Pittsburgh named “Top City For Giving”

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Thursday June 3, 2010 | 1 Comment

Pittsburgh has taken their reputation as the country’s “Most Livable” city one step further, earning the title of “Top City for Giving” by Charity Navigator.  The site, which evaluates charities across the US, recognized Pittsburgh’s penchant for giving back during a recent survey, in which Pittsburgh had been previously ranked fourth.

What is it that drives Pittsburghers to give back? – Charity Navigator cites cost of living, market maturity, and propensity for a region to more strongly identify with particular causes as primary influences in the data.  The PC staff in the Pittsburgh region donate their time, passion, and expertise through volunteer work with several non-profits and charities. Congratulations to Pittsburgh, and those organizations that benefit from the generosity of people in the region!

Learn more about staff at Pascale Communications, LLC and our local outreach.

by PascaleCom

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