Be honest, Be transparent – NYT collects crisis management tactics from BP to Toyota

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Tuesday August 24, 2010 | No Comments

With technology and media outlets providing constant syndication of news, both positive and negative, recent examples of crisis communication show companies experimenting with practices in traditional crisis management. Allison Potter noted this article in the New York Times, discussing the latest tactics used by Toyota, BP, and others during recent PR struggles. The moral? Be honest, transparent, and realistic when addressing the public – All of which will be ensured with a great PR firm backing you up.

Read more about crisis management in “In Case of Emergency: What Not to Do” via New York Times

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PC Team Expands – Meet Suzanne Miller, International PR Specialist

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Tuesday August 17, 2010 | No Comments

Pascale Communications, LLC is proud to welcome Suzanne Miller to our virtual PR team! From her home in the Midwest, Suzanne will share her experience working with healthcare clients seeking exposure in US and foreign markets.

“Suzanne’s international expertise will prove to be a great asset to our clients looking for expanded and international exposure,” said Georgette Pascale, PC’s President and CEO. “With additional experienced team members specializing in foreign and new media, our growing PR team is ever-more exciting and promising!”

Learn more about Suzanne on the “Who Are We?” page – Welcome, Suzanne!

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PR vets discuss new media integration for the press release of the future

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For veterans of public relations, the onslaught of new media has vastly altered the meaning and value of so-called “traditional” PR tactics – Namely the press release.

Consumer and new media specialist, Rosemary Valenta, spotted this recent Mashable article calling on several PR professionals, all of whom have pioneered the relationship between traditional media communication and social media, to explain the PR industry’s adoption of the versatile and far-reaching voice of new mediums like Facebook, Twitter, and YouTube to develop the press release of the future.

For those of you wondering “Why do I still even write press releases?” the post also features a fantastic video demonstrating a new “Pitch Engine” for social media releases, helping users make press releases more media-rich as well as integration and syndication of information easier and more efficient – Very cool!

Read “The Future of Public Relations and Social Media” via Mashable Business

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Consumer PR team lands great coverage for hepatitis C therapy

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Thursday August 12, 2010 | No Comments

PC was hired by Pittsburgh’s Three Rivers Pharmaceuticals to build visibility for their hepatitis C retreatment therapy, Infergen.  Infergen received FDA expanded labeling last month and is competing with the news of promising future therapies, all still involved in clinical trials.  Some of our successes to date utilize the “Why Wait?” message, connected to treatment of hepatitis C and mitigating its negative effects on the liver. Increased awareness surrounding this misunderstood,  ”silent killer,” was also an important component of this coverage on Washington’s WUSA. It’s not only an IV Drug User’s illness, just ask Shep…

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Weisshouse owner tapped for collecting tips; Home featured on Apartment Therapy

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Friday August 6, 2010 | No Comments

PC has been working with local design retailer, Weisshouse, to garner expanded media attention for their selection of new furniture and one-of-a-kind antiques. This morning, Weisshouse’s owner, Stacy Weiss, offered her tips on collecting for the home on the widely-read blog, Apartment Therapy.  With 4.3 million potential viewers each month, this is great exposure for Stacy’s design expertise, honed over years of work at Weisshouse, her family’s 50 year old business. In the article, Stacy gave her tips on collecting, and provided great images of her Pittsburgh home.

Read “Tips on Collecting from Stacy Weiss of Weisshouse” at Apartment Therapy

by PascaleCom

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