Be honest, Be transparent – NYT collects crisis management tactics from BP to Toyota

---

Tuesday August 24, 2010 | No Comments

With technology and media outlets providing constant syndication of news, both positive and negative, recent examples of crisis communication show companies experimenting with practices in traditional crisis management. Allison Potter noted this article in the New York Times, discussing the latest tactics used by Toyota, BP, and others during recent PR struggles. The moral? Be honest, transparent, and realistic when addressing the public – All of which will be ensured with a great PR firm backing you up.

Read more about crisis management in “In Case of Emergency: What Not to Do” via New York Times

by PascaleCom

ShareThis