PR vets discuss new media integration for the press release of the future

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Tuesday August 17, 2010 | No Comments

For veterans of public relations, the onslaught of new media has vastly altered the meaning and value of so-called “traditional” PR tactics – Namely the press release.

Consumer and new media specialist, Rosemary Valenta, spotted this recent Mashable article calling on several PR professionals, all of whom have pioneered the relationship between traditional media communication and social media, to explain the PR industry’s adoption of the versatile and far-reaching voice of new mediums like Facebook, Twitter, and YouTube to develop the press release of the future.

For those of you wondering “Why do I still even write press releases?” the post also features a fantastic video demonstrating a new “Pitch Engine” for social media releases, helping users make press releases more media-rich as well as integration and syndication of information easier and more efficient – Very cool!

Read “The Future of Public Relations and Social Media” via Mashable Business

by PascaleCom

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