A virtual PR firm, Pascale Communications (PC) truly knows the pharmaceutical and medical device   marketplace. A focus solely on healthcare PR, coupled with our ability to   cultivate and maintain relationships with the people that matter most, is what   differentiates PC from other firms. With combined backgrounds in medical   writing, event planning, trade/consumer public relations and integrated   marketing, our team understands the intricacies of a well run healthcare PR   campaign.

GEORGETTE PASCALE President and CEO
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From fashion and travel titans to corporate leaders and iconic musicians, Georgette has an impressive, diverse portfolio of marquis public relations (PR) expertise. With a B.S. in marketing communications from the Fashion Institute of Technology, she made her foray into the PR world by interning at Bender, Goldman and Helper in New York City, now Bender/ Helper Impact, whose sampling of past and current clients include entertainment giants such as 20th Century Fox Home Entertainment, DreamWorks Home Entertainment, Lionsgate Entertainment, MGM Home Entertainment and Sony Pictures Mobile. Georgette then joined the powerhouse PR firm of Hill & Knowlton where she worked on large corporate accounts such as Delphi Automotive, Puerto Rico Tourism Company and GAP. She worked with music greats such as Bruce Springsteen and Shania Twain while at Shore Fire Media in Brooklyn and also emerging and established corporate stars of the e-commerce and technology sector while working at ExcitePR, where she successfully designed and led PR campaigns in both times of rapid economic growth and in economic slow down.

Prior to launching her own, virtual, company, Pascale Communications, LLC, Georgette was Director of the healthcare practice at RLM PR. She formed Pascale Communications to address an underserved niche within healthcare PR by successfully forging meaningful relationships with editors, publishers and clients.

Clients, physicians, editors and third party organizations have called Georgette “efficient”, “effective”, “the best medical public relations person ever encountered” and “impressively knowledgeable.” Whether the “product” is a musician, pharmaceutical drug, or software application, Georgette knows how to capture the spotlight and leverage brand exposure, uniquely differentiating herself from the pack early on in her career. Pascale Communications’ current clientele spans geographically from California to Israel, proving that a virtual company can serve clients just as effectively as a brick-and-mortar one. Her extensive travel for both business and pleasure has helped shape both her work ethic and culturally diverse perspective when serving clients, adding tremendous value to propelling brands in their native and non-native environments. Also, while every current client started as a project, each has since turned into a full time retainer client.

Georgette is highly involved nationally and locally and routinely provides her marketing and public relations expertise to advance the objectives of several non-profit organizations such as Prevent Blindness America (PBA) and Ophthalmic Women Leaders (OWL). She is on the marketing committees for both organizations, and serves as a board member for the latter. As a committee member, her duties include leading all networking and PR functions. She also serves on the Board of Directors for The Children’s Home and Lemieux Family Center, supported by The Mario Lemieux Foundation for several years, and The Children’s Museum of Pittsburgh. In May 2010, Georgette was invited to serve as the “Nominating Chair” to the Children's Museum's board, which will require her to seek and nominate new members to the volunteer group. She is also a co-chair and committee head for the annual fundraiser for the Children’s Home. Georgette was also invited to sit on the Italian American Collection Advisory Board of the Heinz History Center in Pittsburgh, PA.

Georgette recently served as the Executive in Residence for Chatham University, an all women’s undergraduate and men and women’s graduate school, which is focused on preparing their students for leadership in business and other fields. As Executive in Residence, she was a frequent lecturer at several undergraduate and graduate classes and University events. She also served as a mentor to students, and continues to do so, providing one-on-one guidance for both business development as well as networking.

In light of her mentoring efforts, Georgette was selected as finalist for the 2009 Stevie Awards for Women in Business “Mentor of the Year”, a prestigious international award which honors female executives and entrepreneurs who provided the superior guidance to other women.  Georgette Pascale was also selected as a 2010 "VIP Woman of the Year" by the National Association of Women Professionals and was recognized with a Diamond Award by the Pittsburgh Business Times, which honored the region's outstanding business leaders. Most recently, Georgette was named 2010's "Pittsburgh Businesswoman of the Year" by the Women's Small Business Association (WSBA).

Georgette currently resides in Pittsburgh, Pennsylvania with her amazing (and equally busy) husband, Rob, their three children and two dogs.

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ALLISON POTTER Account Executive
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Allison Potter joined the Pascale team in March 2008 and has taken the reigns on several leading ophthalmic accounts and continues to expand her experience in projects in diverse healthcare subspecialties. Her work at Pascale Communications includes writing, event planning, project development, and editor/physician liaison, among other things. Prior to working at Pascale Communications, Allison was the Marketing Assistant with Business Records Management in Pittsburgh, working on several marquee accounts for the company. She also worked with Jack Horner Communications, based in Pittsburgh, where she gained extensive knowledge in the PR realm and agency life. She has eagerly applied her public relations knowledge to the healthcare field in her position as Account Executive at Pascale Communications.

Allison is currently a member of Ophthalmic Women Leaders and Pittsburgh Young Professionals. She is a graduate of Clarion University with a BS in Communication and focus in Public Relations. While attending Clarion, she was involved in PRSSA, serving as Vice President of Activities. She also worked on both the university newspaper and with the TV station's PR department. Allison lives in Pittsburgh where she enjoys taking her dog, Dori, on long walks with friends and delving into the occasional new hobby.

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DEB HOLLIDAY Project Specialist
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Deb Holliday has joined Pascale Communications as a project specialist. Her medical background and years of experience in marketing and public relations enable her to make significant contributions to her PC team. Most recently, Deb served as the public relations specialist at the University of Pittsburgh Medical Center, Department of Ophthalmology. Her experience there included marketing, writing, project development, and patient-physician liaison. Prior to her tenure at UPMC, Deb gained broad experience in the field of medical public relations and marketing with TLC Vision, Inc. Her dedication and diligence were instrumental in the establishment of the largest provider of refractive surgery services in the northwest PA region.

Deb holds a degree in dental hygiene from the University of Pittsburgh and a BA from Ohio University where she majored in broadcast journalism and Spanish. While raising her children in Ohio, Deb was an entrepreneur and a recognized community volunteer. She and her husband now share a nearly-empty nest with their dog and cat in Erie, PA.

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ROSEMARY VALENTA Account Director
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In the 14 years Rosemary Valenta has spent in the public relations industry, she has worked with brands ranging from Coca-Cola to Fujifilm, Bausch & Lomb to Dunkin' Donuts, and Harry Potter to The Daily Beast.  She has worked in consumer goods categories including fashion, financial services, food/beverage, luxury goods, media/publishing, and technology.  In addition, she's worked with clients to connect with business-to-business audiences in advertising, healthcare, marketing, services and technology.  Rosemary provides strategic and tactical services in traditional and social media. An Iowa native, Rosemary lives and works in Manhattan.

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AUDRA B. FRIIS Media Specialist
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Audra B. Friis is a media specialist and consultant with over 15 years PR experience. Her proactive approach to PR has landed her clients on the Today Show, Good Morning America, CNN, CNBC and FOX News Channel; as well as features in the Wall Street Journal, New York Times, USA Today and several top-tier parenting and women's publications. She is an award winning publicist, and has gained recognition within the industry by both top level PR firms and members of the media.

In 2000, she moved abroad and worked in Dublin, Ireland, for a year. At that time, she gained knowledge of the global industry, and was responsible for introducing International companies into the Irish marketplace.

She has a BA in English Literature from the State University of New York at Oneonta and an MS in Publishing from Pace University in New York City. Audra resides in New York City with her husband, two kids and dog.

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SUZANNE MILLER International PR Specialist
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With 17 years of international business communications experience servicing clients in the healthcare sector, Suzanne has developed market-specific, comprehensive business communications programs for clients looking to expand their profile and position themselves with their customer and investor base beyond their home market. Her specialization has been to work with U.S. and European companies seeking exposure in foreign markets.

Suzanne worked at some of the top business communications agencies in the U.S. including Ogilvy PR, where she was a member of the healthcare practice, Morgen-Walke Associates, and Taylor Rafferty Associates, where she founded their media department and specialized in bringing European companies to the U.S. market. She was a director at Blanc & Otus, where she worked with a venture capital client base and their portfolio companies including several venture-stage biotech companies. Having lived in Europe for six years, Suzanne brings the unique, on-the-ground experience of what makes a successful cross-border PR campaign.

Suzanne holds a B.S. in International Affairs from St. Louis University and an M.B.S. from University College Dublin’s Smurfit School of Business.

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ADRIANNE RESEK Medical Writer
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Adrianne Resek has over 12 years of experience composing professional communications, a remarkable record in successful project management and is noted for her exceptional analytical skills. She started her career in international marketing at Neutrogena/Johnson & Johnson in Los Angeles working on professional marketing materials for the Asian and Latin American markets and then expanded her horizons to become the project manager for the non-profit organization Look Good ... Feel Better® in Washington, DC. There she was responsible for spearheading diverse media and public relations projects as well as coordinating activities between the 14 international sister programs. The last few years Adrianne has concentrated in contract medical writing for the ophthalmology industry while living in Argentina. Adrianne holds a BA in Humanities from Brigham Young University and a MA in International Trade and Investment Policy from The George Washington University. She currently lives with her husband and son and enjoys exercising her creativity through myriad hobbies.

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AMY NESBITT Project Specialist
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As a project specialist at Pascale Communications, Amy Nesbitt brings a broad range of experience to the table. She started her career in NYC on Wall Street, and then transferred those skills to financial public relations: mergers & acquisitions, investor relations and corporate takeovers. After moving to Boston, she worked for Arnold Worldwide as the lead of the financial services group working with Ameritrade, Brown Brothers Harriman and PNC Bank. There she counseled clients on both IR and PR strategies and executed all media relations on a national level. She then switched to the corporate side and joined Avid Technology, to broaden her skill-set in technology and the entertainment industry. While at Avid, she oversaw collaborations with high-profile clients, such as USC's Robert Zemeckis Center for Digital Arts, LivePlanet (an integrated media company founded by Matt Damon and Ben Affleck), and the Sundance Film Festival.

Amy then moved to Dublin, Ireland and worked at Hill & Knowlton, primarily on Hewlett Packard and its offices throughout Europe; gaining extensive international experience. After returning to her hometown of Pittsburgh, she worked at Blattner Brunner managing the public relations and advertising for Respironics, a medical device company. 

Amy has a BA from Westminster College and lives in Pittsburgh with her husband and two daughters.

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DEVON MCSORLEY Director of Business Development
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Having ten years of corporate communications and event management experience, Devon has advanced skills in: corporate meeting and event coordination, business development, and sales. Prior to joining Pascale Communications, Devon worked as a Sales Coordinator in Washington, D.C. for OnSite Productions, a reputable corporate event management firm. After leaving the nation's capital, Devon returned to her hometown of Pittsburgh, where she has worked as a Corporate Communications and Events Consultant for both Bayer Corporation and Productivity Quality Consulting. Devon graduated cum laude from Allegheny College with a B.A. in Communication Arts. In addition to her educational and professional portfolios, Devon is an active Board Member for YPA (Young Preservationists Association, of Pittsburgh) and serves as a committee member for the Pittsburgh Parks Conservancy.

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