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Is “Brainput” the future of Multitasking?


Wednesday May 16, 2012 | No Comments

Working in PR requires a knack for staying on top of things. Whether it involves clients, industry developments, or the kids’ lessons, it’s important to keep up.

Technology is no exception. As a company involved in top quality healthcare, Pascale understands how fast technology can move. The world of medical treatment undergoes constant expansion as newer, more sophisticated products come to market. At this point, our team is pretty familiar with the forward march of tech.

Unsurprisingly, MIT’s ongoing experiment with brainpower has us thinking. As ExtremeTech reports, a group of researchers at the university are currently developing “Brainput,” a system capable of recognizing mental processes and offloading them to a computer to improve multitasking.

Woah.

ExtremeTech does a good job hypothesizing potential uses for this mind-machine meld: automatic driving, adaptive button sizes, mood-themed…themes. All of these things are, of course, highly prospective and undoubtedly years away. Still, a technological accomplishment like this begs the question: how much of our autonomy should we hand over to automatons?

A question like this is purely philosophical. There’s no right or wrong answer, really, so we have plenty of time to figure out how we feel about a computer program picking up our slack.

However, because we love to involve the community in our tireless musings, we’ll put the question to you: is using technology to improve, rather than repair, a good thing? Or is it better to keep the biomechanical line blurred?

by PascaleCom

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PC’s Weekly Web Recap


Monday May 14, 2012 | No Comments

Miss anything over the weekend? PC has you covered.  Here are 8 articles from the past week that we found interesting, noteworthy or useful.  If you see something that catches your eye, check out the link to read more.  Enjoy!

Americans Are Happier Than Ever, Gallup Study Shows

Top 10: Ways A Good Woman Improves You

4 Questions for Evaluating Pitches, Press Releases, and Tweets

Why You Should Be a Shameless Self-Promoter

Sharing Information on Social Media is Akin to Having Sex

10 Time-Saving Apps for Moms

Moms Making Millions

Social Media Meets Healthcare with Facebook Organ Donor Status

by PascaleCom

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PRAddix/Pinterest Contest!


Friday May 11, 2012 | No Comments

Contest alert! PC is happy to announce a contest that integrates our own PRAddix app with Pinterest. All you need to do is download the PRAddix app on your iPhone or iPad. Then, create a board on Pinterest with your favorite/most recommended recipe and tag Pascale Communications in it. We will publish our favorite recipes on the app to share with all of PRAddix’s users. By downloading the app and tagging us on Pinterest, you are automatically entered to win a $50 dollar gift card. Contest will run through the beginning of June. Get pinning!

by PascaleCom

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May National Health Observances


Tuesday May 1, 2012 | No Comments

With summer just around the corner, it’s tempting to throw caution to the wind and live without a care in the world. Fortunately for us, May is a hard-working month when it comes to health observances; this list represents just a tiny sample of everything the month has to offer. Get ready to stock up on sunscreen and put away those cigarettes, folks.  Click on the links to learn more!

Monthly

ALS (Lou Gehrig’s Disease) Awareness Month

Arthritis Awareness Month

Better Hearing and Speech Month

Healthy Vision Month

Melanoma / Skin Cancer Detection and Awareness Month

National Asthma and Allergy Awareness Month

Weekly

Air Quality Awareness Week (7th – 11th)

Food Allergy Awareness Week (13th – 19th)

National Women’sHealth Week (13th – 19th)

Daily

H.I.V. Vaccine Awareness Day (18th)

World No Tobacco Day (31st)

by PascaleCom

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Jamie’s Choose Your Own Adventure!


Thursday April 5, 2012 | No Comments

This is the sixth blog in our weekly “Choose Your Own Adventure” series, in which a PC team member chooses to do something new or out of the ordinary in order to inspire them, rejuvenate them or broaden their horizons.  This week’s participant is Jamie, who takes us along on her culinary journey through Mexico.

I’ve been reading up on everyone else’s adventures from past weeks and I was excited that it was finally my turn to take the plunge.  I definitely wanted to do something that I love, while still learning something new.  Cooking is a passion of mine and I especially love Mexican food, so I decided to work with my strengths.  I made three different Mexican dishes last week and took a lot of pictures.  The first recipe is my own, but the last two are new to me.  It was great to add a couple new recipes to my repertoire and the meals were delicious!  

Day 1: Mexican Chili

This is my recipe, so I don’t always use exact measurements and do a lot of it to taste – but its super easy and a pretty cheap meal overall. I like to get these ingredients from Trader Joes – I think it tastes better.

1 32 oz. carton, low-sodium chicken broth (sometimes I add one can too, if I want more)

1 can cannellini beans

1 can green chilies

1 can fire roasted tomatoes (or you can use fresh and roast them)

1 lb. chicken, diced (organic chicken is awesome)

1 small onion dices

1 tsp. garlic power

1 tsp chili power

1 tsp oregano

garlic salt to taste

pepper to taste

Garnish with sliced green onions and cheddar

This is one of my favorites and a crowd pleaser. It just puts a smile on my face. Basically, I mix all the ingredients in one large pot and simmer on low for bout on hour. I cook the diced chicken in a pan with olive oil and poultry seasoning to braise it a little before adding to the pot. In addition – I often add about half a cup of rice to this recipe.  I love to cook, eat, and serve – Enjoy!

Day 2: Enchilada Casserole

I got this recipe from Cooking Light Magazine and you can find the link HERE.  They have a lot of great recipes that I like to try.

 

 

 

 

 

I served this with refried black beans and topped it with cilantro, which made it even better.  It was easy to make and really good.  My husband, Harold, loved it.  Afterwards, we were both in food comas.  I’ll definitely make this again.

Day 3: Taqueria Style Tacos (or Carne Asada)

I got this recipe from myrecipes.com and you can find it HERE.

It was SOOOOOOOOO good. My good friend came over to eat with Harold and I and we all loved it. I marinated the flank steak all day, which made the beef super tender. I roasted the veggies in the oven to make the salsa for the beef – the recipe called for chili pods, which I couldn’t find, so I didn’t add those. In addition, it called for 2 jalapenos and I only used one, but in the end I do think two would’ve been fine. While the veggies roasted I made a garnish with raw onion, lime juice and cilantro. When the veggies were roasted I popped them into the food processor and then cut up all the steak and cooked it in a large pan. After that was complete, we began assembling our burritos, we used them, instead of corn tacos. Along with the onion garnish, we used avocado. It was AMAZING.

I loved cooking these three recipes and it was great to learn a couple new ones, which I’ll be using in the future for sure. Cooking is super fun for me and I love when my guests enjoy it as well. You’re all welcome to my house any time.

by PascaleCom

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