PC Presents: Gabe interviews Georgette

---

Tuesday July 19, 2011 | No Comments

When one is a newbie, like me, just starting out in an industry, there are times when you can feel lost or unsure.  These are the times that we look for inspiration and guidance from those that have been there before.  This is why it was very exciting for me to have the opportunity to have a conversation with the self-made Georgette Pascale, PC’s founder and our leading lady.  Of course, it would be impossible for her to share all of her vast amounts of wisdom and knowledge in a short blog interview, but we were still able to get a better idea of who she is and what makes her tick.   Here are some of the questions I asked her.

How did you get started in the PR industry and Healthcare PR?

Public Relations was actually something that I just fell into.  I had gone to the Fashion Institute of Technology in New York for marketing communications and was very interested in that.  After school, I got a great internship at the PR firm of Bender, Goldman and Helper in New York City and that is when I fell in love with Public Relations.  I was able to get involved in so many different aspects of the business – music, fashion, corporate PR, high-tech innovations – and I loved it.  After 9/11, I was laid off.  I was looking for a job and a good friend of mine helped me land a job with RLM PR, where my focus was in eye drops.  It was part-time and I had to learn everything for myself.  That was my first experience with Healthcare PR.  I really found that I enjoyed it and was able to feel that I was making a difference.  Eventually, I was named Director of the Healthcare Practice.

Why and how did you decide to start your own company?

I was working in NYC and my husband, who was my boyfriend at the time, was working in Arizona and we had wanted to move closer together.  He got an opportunity in Pittsburgh and although I liked my job, I thought that maybe this was something I could do on my own, there might be some things that I would do a little differently if I started my own company.  I wanted to move, so that is when I decided to start PC.  At the time, an all-virtual firm was a new concept.  However, it allowed me to be a lot more efficient.  Also, there were not a lot of healthcare-specific PR firms (only larger agencies with healthcare “arms”), so we were doing something that was very unique.

What are the strengths of PC that separates it and makes it successful?

I think the most important thing is the relationships that you have with the people around you.  You can’t do anything without them – the creation of relationships, the fostering of relationships, maintaining your relationships.  That is something I enjoy.  I’m a people person and I love to network.  I have lots of energy.

Secondly are the people that we hire, the team.  We couldn’t be more different, but everyone has their niche, their specialty, so it works.  We’re a team and I treat everyone as such.  I know if I’m having a bad day, I can call up one of the ladies and they’ll cheer me up.  That makes it easy.  Also, if something doesn’t fit for someone or they don’t like a certain aspect of what they’re working on, I’ll move them to a different area.  That is something that a lot of places don’t do.

The third thing is the structure of the company.  We don’t overcharge, but we stay efficient and effective.  It is our relationships and the people that we work with, along with the virtual-aspect of the company, which enables us to do that.

Do you have a particular management style that you lead with?

I’d say that I’m aggressive.  I like to push people out of their comfort zone when I see potential in them.  Like I said, I consider everyone a team member and I like it when people push back.  I don’t pretend to know everything and I like getting feedback from the team; I get energy and good vibes from them.  I like to keep it fun.  I love it when people take charge.  There is nothing better than when I hear from a client, “You know what, Georgette, you don’t need to be on that call, so-and-so has it under control.”  It’s not that I don’t want to be involved, but it makes me proud to know that my people are doing a good job and it’s comforting to know that the team is capable and that I can count on them.  That is exciting for me.

What is your favorite part of your job?

My favorite part is that it’s different every single day.  I enjoy doing crisis-management and I love new business.  I love presenting and I enjoy new business presentations.  It’s never the same and that keeps things fresh and interesting.

What is your vision for the company and what do you expect to see in the future?

I definitely want it to grow.  I know that I can succeed in this business, so it’s not about that, but there are other avenues that we can entertain.  I want to grow into different specialties. I’m not here to take over the world.  I just want to keep working with quality products, keep enjoying what I’m doing, sustain it and explore new areas.

The thing is that I really do love what I do every day.  I really enjoy what I do and that makes the bad days go a lot easier.  I do a lot of philanthropic work,  I have three great kids and a wonderful husband. …I’m very busy.  But I am lucky to be so busy.  Life could be a lot worse!  I have a lot of good things happening.  I feel like I’m pretty blessed.  I love life and when I get bored, I add something new to the mix.

I like to keep active and am just thankful that I am able to do all the things that I do.

by PascaleCom

ShareThis

Georgette and Weisshouse owner, Stacy Weiss, offer guidance to budding entrepreneurs

---

Friday July 16, 2010 | No Comments

Yesterday evening Georgette and Stacy Weiss, owner of Weisshouse, spoke to a group of Chatham University’s aspiring entrepreneurs and their mentors involved with the Center for Women’s Entrepreneurship. In light of their final meeting, Georgette and Stacy focused on the customer service and sales principles that reinforce long-term relationships with clients and customers, and have been key in their respective successes.

While each entrepreneur brought a unique business or concern to discuss, it was amazing to see Georgette, Stacy, and their peers apply a diverse range of experience to offer insights toward success. A former Executive in Residence to the program, Georgette was elated to present alongside her own mentor, Stacy Weiss, to the newest class of business owners. Finally, both Georgette and Stacy were thrilled to discover and connect with such an inspired group, promising further success for women and the small business community in the Pittsburgh region.

by PascaleCom

ShareThis

The Importance of Mentoring to Budding Female Entrepreneurs

---

Wednesday September 9, 2009 | No Comments

Pascale Communications’ Georgette Pascale was a featured author for WomenandBiz.com’s back-to-school article issue. What makes a great mentor? Georgette says, “Honesty, accountability, encouragement, and guidance.” Read on below!

Article Link: The Importance of Mentoring to Budding Female Entrepreneurs

by admin

ShareThis