We’re expanding!

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Friday July 22, 2011 | No Comments

Great news for all of our west coast companies, as PC is expanding to the west coast, with PC’s Allison Potter relocating to San Diego in early September.

Day-to-day will continue without skipping a beat, but we’re also looking to hire a talented Account Executive in the San Diego area to help support the ophthalmic team.  Is that you, or do you know someone who would be a great addition to our one-of-a-kind virtual team? Submit your cover letter and resume to Georgette Pascale at georgette@pascalecommunications.com.

by PascaleCom

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PC Presents: Gabe interviews Georgette

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Tuesday July 19, 2011 | No Comments

When one is a newbie, like me, just starting out in an industry, there are times when you can feel lost or unsure.  These are the times that we look for inspiration and guidance from those that have been there before.  This is why it was very exciting for me to have the opportunity to have a conversation with the self-made Georgette Pascale, PC’s founder and our leading lady.  Of course, it would be impossible for her to share all of her vast amounts of wisdom and knowledge in a short blog interview, but we were still able to get a better idea of who she is and what makes her tick.   Here are some of the questions I asked her.

How did you get started in the PR industry and Healthcare PR?

Public Relations was actually something that I just fell into.  I had gone to the Fashion Institute of Technology in New York for marketing communications and was very interested in that.  After school, I got a great internship at the PR firm of Bender, Goldman and Helper in New York City and that is when I fell in love with Public Relations.  I was able to get involved in so many different aspects of the business – music, fashion, corporate PR, high-tech innovations – and I loved it.  After 9/11, I was laid off.  I was looking for a job and a good friend of mine helped me land a job with RLM PR, where my focus was in eye drops.  It was part-time and I had to learn everything for myself.  That was my first experience with Healthcare PR.  I really found that I enjoyed it and was able to feel that I was making a difference.  Eventually, I was named Director of the Healthcare Practice.

Why and how did you decide to start your own company?

I was working in NYC and my husband, who was my boyfriend at the time, was working in Arizona and we had wanted to move closer together.  He got an opportunity in Pittsburgh and although I liked my job, I thought that maybe this was something I could do on my own, there might be some things that I would do a little differently if I started my own company.  I wanted to move, so that is when I decided to start PC.  At the time, an all-virtual firm was a new concept.  However, it allowed me to be a lot more efficient.  Also, there were not a lot of healthcare-specific PR firms (only larger agencies with healthcare “arms”), so we were doing something that was very unique.

What are the strengths of PC that separates it and makes it successful?

I think the most important thing is the relationships that you have with the people around you.  You can’t do anything without them – the creation of relationships, the fostering of relationships, maintaining your relationships.  That is something I enjoy.  I’m a people person and I love to network.  I have lots of energy.

Secondly are the people that we hire, the team.  We couldn’t be more different, but everyone has their niche, their specialty, so it works.  We’re a team and I treat everyone as such.  I know if I’m having a bad day, I can call up one of the ladies and they’ll cheer me up.  That makes it easy.  Also, if something doesn’t fit for someone or they don’t like a certain aspect of what they’re working on, I’ll move them to a different area.  That is something that a lot of places don’t do.

The third thing is the structure of the company.  We don’t overcharge, but we stay efficient and effective.  It is our relationships and the people that we work with, along with the virtual-aspect of the company, which enables us to do that.

Do you have a particular management style that you lead with?

I’d say that I’m aggressive.  I like to push people out of their comfort zone when I see potential in them.  Like I said, I consider everyone a team member and I like it when people push back.  I don’t pretend to know everything and I like getting feedback from the team; I get energy and good vibes from them.  I like to keep it fun.  I love it when people take charge.  There is nothing better than when I hear from a client, “You know what, Georgette, you don’t need to be on that call, so-and-so has it under control.”  It’s not that I don’t want to be involved, but it makes me proud to know that my people are doing a good job and it’s comforting to know that the team is capable and that I can count on them.  That is exciting for me.

What is your favorite part of your job?

My favorite part is that it’s different every single day.  I enjoy doing crisis-management and I love new business.  I love presenting and I enjoy new business presentations.  It’s never the same and that keeps things fresh and interesting.

What is your vision for the company and what do you expect to see in the future?

I definitely want it to grow.  I know that I can succeed in this business, so it’s not about that, but there are other avenues that we can entertain.  I want to grow into different specialties. I’m not here to take over the world.  I just want to keep working with quality products, keep enjoying what I’m doing, sustain it and explore new areas.

The thing is that I really do love what I do every day.  I really enjoy what I do and that makes the bad days go a lot easier.  I do a lot of philanthropic work,  I have three great kids and a wonderful husband. …I’m very busy.  But I am lucky to be so busy.  Life could be a lot worse!  I have a lot of good things happening.  I feel like I’m pretty blessed.  I love life and when I get bored, I add something new to the mix.

I like to keep active and am just thankful that I am able to do all the things that I do.

by PascaleCom

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PC Update: Consumer press campaign kick-off and California!

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Friday July 2, 2010 | No Comments

While the holiday weekend has kicked off for some, our public relations team is debriefing from a busy week and putting the final touches on materials for our upcoming trip to Southern California.

PC’s Georgette, Allison, and Deb depart early in the week for California, where they will meet with clients and partners across the region. With a significant portion of our clients in the area, our trips to California are typically packed with activity, and the coming week will be no exception – We can’t wait to see you all!

Our consumer press pro, Audra Friis, is also leading a stellar new campaign for a Pittsburgh pharmaceutical company. Familiar with outlets from the Today Show to the Wall Street Journal, Audra is looking forward to applying her widespread experience to tackle this new project.

Finally, PC would like to wish everyone a safe and happy 4th of July – Our team is excited for a long weekend with friends and family, BBQs, and of course fireworks!

by PascaleCom

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Pittsburgh’s “Big Ben” Roethlisberger launches PR blitz – But is it too late?

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Friday June 11, 2010 | No Comments

Public relations activity is mounting in efforts to restore the image of Ben Roethlisberger, reports the Pittsburgh Tribune Review today.  Following allegations in March 2010, the Steeler quarterback has been largely out of the public eye, both locally and nationally.

While national appearances on Oprah and Larry King, to which the article alludes, may assuage critics and audiences across the US, is Roethlisberger committing the first of Michael Snyder’s 7 Deadly Sins of PR in his sustained silence towards Pittsburgh’s loyal fans?

The faucet philosophy of PR. This sin is often better known as, ‘We’ll turn on the PR when we think we need it.’ This fairy-tale belief has outright killed more than a few companies, particularly in a lightning-fast Internet setting where leaked confidential e-mails take on a global life of their own. When senior executives embrace and engage in strategic reputation management, the benefits ramp up quickly. When they’re caught off guard in a crisis, they generally pay through the bottom line. (via Ragan.com)

While more news on the Roethlisberger case is released daily and fans continue to speculate on the player’s future in Pittsburgh, the unavoidable silence between “Big Ben” and his fans is an obvious breakdown in the communications chain.

The 7 deadly sins of PR (2010 edition) by Michael Snyder

by PascaleCom

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PC provides public relations support for Marines in need

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Wednesday June 9, 2010 | No Comments

The Pascale Communications staff offered their professional expertise on a recent project, raising awareness for Marines after a fire at the largest base in Afghanistan, Camp Leatherneck, destroyed the soldiers’ personal items.  PC saw a great opportunity to lend their public relations services, and received media attention in the San Diego area during a most-suited time, Memorial Day weekend. Read additional coverage in the San Diego Union-Tribune

by PascaleCom

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