PC Presents: Gabe interviews Georgette

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Tuesday July 19, 2011 | No Comments

When one is a newbie, like me, just starting out in an industry, there are times when you can feel lost or unsure.  These are the times that we look for inspiration and guidance from those that have been there before.  This is why it was very exciting for me to have the opportunity to have a conversation with the self-made Georgette Pascale, PC’s founder and our leading lady.  Of course, it would be impossible for her to share all of her vast amounts of wisdom and knowledge in a short blog interview, but we were still able to get a better idea of who she is and what makes her tick.   Here are some of the questions I asked her.

How did you get started in the PR industry and Healthcare PR?

Public Relations was actually something that I just fell into.  I had gone to the Fashion Institute of Technology in New York for marketing communications and was very interested in that.  After school, I got a great internship at the PR firm of Bender, Goldman and Helper in New York City and that is when I fell in love with Public Relations.  I was able to get involved in so many different aspects of the business – music, fashion, corporate PR, high-tech innovations – and I loved it.  After 9/11, I was laid off.  I was looking for a job and a good friend of mine helped me land a job with RLM PR, where my focus was in eye drops.  It was part-time and I had to learn everything for myself.  That was my first experience with Healthcare PR.  I really found that I enjoyed it and was able to feel that I was making a difference.  Eventually, I was named Director of the Healthcare Practice.

Why and how did you decide to start your own company?

I was working in NYC and my husband, who was my boyfriend at the time, was working in Arizona and we had wanted to move closer together.  He got an opportunity in Pittsburgh and although I liked my job, I thought that maybe this was something I could do on my own, there might be some things that I would do a little differently if I started my own company.  I wanted to move, so that is when I decided to start PC.  At the time, an all-virtual firm was a new concept.  However, it allowed me to be a lot more efficient.  Also, there were not a lot of healthcare-specific PR firms (only larger agencies with healthcare “arms”), so we were doing something that was very unique.

What are the strengths of PC that separates it and makes it successful?

I think the most important thing is the relationships that you have with the people around you.  You can’t do anything without them – the creation of relationships, the fostering of relationships, maintaining your relationships.  That is something I enjoy.  I’m a people person and I love to network.  I have lots of energy.

Secondly are the people that we hire, the team.  We couldn’t be more different, but everyone has their niche, their specialty, so it works.  We’re a team and I treat everyone as such.  I know if I’m having a bad day, I can call up one of the ladies and they’ll cheer me up.  That makes it easy.  Also, if something doesn’t fit for someone or they don’t like a certain aspect of what they’re working on, I’ll move them to a different area.  That is something that a lot of places don’t do.

The third thing is the structure of the company.  We don’t overcharge, but we stay efficient and effective.  It is our relationships and the people that we work with, along with the virtual-aspect of the company, which enables us to do that.

Do you have a particular management style that you lead with?

I’d say that I’m aggressive.  I like to push people out of their comfort zone when I see potential in them.  Like I said, I consider everyone a team member and I like it when people push back.  I don’t pretend to know everything and I like getting feedback from the team; I get energy and good vibes from them.  I like to keep it fun.  I love it when people take charge.  There is nothing better than when I hear from a client, “You know what, Georgette, you don’t need to be on that call, so-and-so has it under control.”  It’s not that I don’t want to be involved, but it makes me proud to know that my people are doing a good job and it’s comforting to know that the team is capable and that I can count on them.  That is exciting for me.

What is your favorite part of your job?

My favorite part is that it’s different every single day.  I enjoy doing crisis-management and I love new business.  I love presenting and I enjoy new business presentations.  It’s never the same and that keeps things fresh and interesting.

What is your vision for the company and what do you expect to see in the future?

I definitely want it to grow.  I know that I can succeed in this business, so it’s not about that, but there are other avenues that we can entertain.  I want to grow into different specialties. I’m not here to take over the world.  I just want to keep working with quality products, keep enjoying what I’m doing, sustain it and explore new areas.

The thing is that I really do love what I do every day.  I really enjoy what I do and that makes the bad days go a lot easier.  I do a lot of philanthropic work,  I have three great kids and a wonderful husband. …I’m very busy.  But I am lucky to be so busy.  Life could be a lot worse!  I have a lot of good things happening.  I feel like I’m pretty blessed.  I love life and when I get bored, I add something new to the mix.

I like to keep active and am just thankful that I am able to do all the things that I do.

by PascaleCom

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Why PC Works: Our staff answers in (around) 140 characters

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Thursday January 14, 2010 | No Comments

We asked our staff, over their morning coffee, to answer a simple by important question – Why does PC work for them. Their responses below are unique and flattering! Thanks to all for your help!

“Lifestyle flexibility for my continuing career and my husband’s retirement; perfect winters in Florida, summers in NW Pennsylvania.” – Deb

“Virtual is convenient for my lifestyle and I’ve surrounded myself with a diverse groups of colleagues who are all champions of my mission!” – Georgette

“The virtual office cuts out any office drama or politics, plus GP inspires daily with her work ethic, organizational skills, tenacity, creativity, leadership skills” – Devon

“Its taught me 1,001 things about dealing with people – Not only clients, but how to best project myself through any medium, or in person.” – Chris

“I feel I’m a part of something that matters; to my boss, to the clients, to the editors we work with – it drives me to do my best each day” – Erin

“Our team is interested in the clients and companies that we work with. We strive to understand both technology and product, the media’s need, which proves successful by leaps and bound” – Allison

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Five Years and Five Lessons Learned

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Tuesday January 12, 2010 | No Comments

While she promised she could generate dozens, we asked our President and CEO, Georgette Pascale, to share just five lessons she has picked up as a young business owner. Here are her tips – one for every year – on success as an entrepreneur:

1) You have to act on your vision and dedicate yourself to the follow-through.

Its simple, and describes all the “hard work” you’ll ever encounter; I am very fortunate, but I wouldn’t say lucky – You will have to work to make your dream happen.

2) Healthy relationships are the key to building a productive business and a thriving personal life.

Take the initiative to create opportunities, build relationships, and then maintain them – Truly rich friendships and client relationships are based on reliability, and a conscious effort to dedicate attention to one another.

3) A great support system is invaluable

From my industry contacts, to my husband, to my lawyer, nanny, and bookkeeper! On top of that, the right staff makes the company; I’m happy to have a great one. Achieving success means having someone on board that believes in your goals for the company (hello, Erin Caffrey!).

4) Business is business; Personal is personal

5) Put your name in the company’s.

With that kind of pressure, you will take the responsibility of being more flexible, nimble, focused, and excited about owning your business.

“Owning a business is, at its basics, pretty simple,” describes Pascale, “be grateful to your friends, return every phone call, smile politely under criticism, on and on… – Rely on the lessons that got you by on the schoolyard, and get you through every day, and whatever you’re trying to accomplish will follow.”

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PharmaVOICE honors Georgette Pascale, president and CEO of Pascale Communications, LLC

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Monday August 3, 2009 | No Comments

Every year, PharmaVOICE honors the top 100 most inspiring people in the life sciences industry. This year, Georgette Pascale, president and CEO of Pascale Communications, LLC was selected as one of the PharmaVOICE 100 award winners – from more than 1000 total nominations. The Pascale Communications team couldn’t be more proud of our boss…and mentor. The attached article highlights Georgette’s career, community service, philanthropy and participation in several industry-related organizations. We wanted to share this honor and encourage you all to nominate your colleagues for 2010. Happy reading!

PharmaVOICE July/August 2009

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