PC Presents: Gabe interviews Georgette

---

Tuesday July 19, 2011 | No Comments

When one is a newbie, like me, just starting out in an industry, there are times when you can feel lost or unsure.  These are the times that we look for inspiration and guidance from those that have been there before.  This is why it was very exciting for me to have the opportunity to have a conversation with the self-made Georgette Pascale, PC’s founder and our leading lady.  Of course, it would be impossible for her to share all of her vast amounts of wisdom and knowledge in a short blog interview, but we were still able to get a better idea of who she is and what makes her tick.   Here are some of the questions I asked her.

How did you get started in the PR industry and Healthcare PR?

Public Relations was actually something that I just fell into.  I had gone to the Fashion Institute of Technology in New York for marketing communications and was very interested in that.  After school, I got a great internship at the PR firm of Bender, Goldman and Helper in New York City and that is when I fell in love with Public Relations.  I was able to get involved in so many different aspects of the business – music, fashion, corporate PR, high-tech innovations – and I loved it.  After 9/11, I was laid off.  I was looking for a job and a good friend of mine helped me land a job with RLM PR, where my focus was in eye drops.  It was part-time and I had to learn everything for myself.  That was my first experience with Healthcare PR.  I really found that I enjoyed it and was able to feel that I was making a difference.  Eventually, I was named Director of the Healthcare Practice.

Why and how did you decide to start your own company?

I was working in NYC and my husband, who was my boyfriend at the time, was working in Arizona and we had wanted to move closer together.  He got an opportunity in Pittsburgh and although I liked my job, I thought that maybe this was something I could do on my own, there might be some things that I would do a little differently if I started my own company.  I wanted to move, so that is when I decided to start PC.  At the time, an all-virtual firm was a new concept.  However, it allowed me to be a lot more efficient.  Also, there were not a lot of healthcare-specific PR firms (only larger agencies with healthcare “arms”), so we were doing something that was very unique.

What are the strengths of PC that separates it and makes it successful?

I think the most important thing is the relationships that you have with the people around you.  You can’t do anything without them – the creation of relationships, the fostering of relationships, maintaining your relationships.  That is something I enjoy.  I’m a people person and I love to network.  I have lots of energy.

Secondly are the people that we hire, the team.  We couldn’t be more different, but everyone has their niche, their specialty, so it works.  We’re a team and I treat everyone as such.  I know if I’m having a bad day, I can call up one of the ladies and they’ll cheer me up.  That makes it easy.  Also, if something doesn’t fit for someone or they don’t like a certain aspect of what they’re working on, I’ll move them to a different area.  That is something that a lot of places don’t do.

The third thing is the structure of the company.  We don’t overcharge, but we stay efficient and effective.  It is our relationships and the people that we work with, along with the virtual-aspect of the company, which enables us to do that.

Do you have a particular management style that you lead with?

I’d say that I’m aggressive.  I like to push people out of their comfort zone when I see potential in them.  Like I said, I consider everyone a team member and I like it when people push back.  I don’t pretend to know everything and I like getting feedback from the team; I get energy and good vibes from them.  I like to keep it fun.  I love it when people take charge.  There is nothing better than when I hear from a client, “You know what, Georgette, you don’t need to be on that call, so-and-so has it under control.”  It’s not that I don’t want to be involved, but it makes me proud to know that my people are doing a good job and it’s comforting to know that the team is capable and that I can count on them.  That is exciting for me.

What is your favorite part of your job?

My favorite part is that it’s different every single day.  I enjoy doing crisis-management and I love new business.  I love presenting and I enjoy new business presentations.  It’s never the same and that keeps things fresh and interesting.

What is your vision for the company and what do you expect to see in the future?

I definitely want it to grow.  I know that I can succeed in this business, so it’s not about that, but there are other avenues that we can entertain.  I want to grow into different specialties. I’m not here to take over the world.  I just want to keep working with quality products, keep enjoying what I’m doing, sustain it and explore new areas.

The thing is that I really do love what I do every day.  I really enjoy what I do and that makes the bad days go a lot easier.  I do a lot of philanthropic work,  I have three great kids and a wonderful husband. …I’m very busy.  But I am lucky to be so busy.  Life could be a lot worse!  I have a lot of good things happening.  I feel like I’m pretty blessed.  I love life and when I get bored, I add something new to the mix.

I like to keep active and am just thankful that I am able to do all the things that I do.

by PascaleCom

ShareThis

PC welcomes newest member – Meet Rosemary Valenta!

---

Friday May 7, 2010 | No Comments

This week we’d like to formally welcome the newest member of the PC team, Rosemary Valenta!

From her home in Manhattan, Rosemary will support PC’s clients alongside our existing network of virtual employees and contractors. Rosemary’s diverse experience boasts trade and consumer clients across varied disciplines. Her work with PC will focus on new and creative tactics, from social media to innovative pitching and new business.

Members of Pascale Communications had the pleasure of meeting Rosemary in person last week; We had a fantastic time discussing her rich experience and exciting client history as well as her husband and two young children back in NYC.

We are glad to gain yet another savvy PR pro to our team – Welcome, Rosemary!

by admin

ShareThis

Five Minutes With Georgette Pascale

---

Monday March 8, 2010 | No Comments

Georgette Pascale talks to Lou Corsaro about the current healthcare PR environment in the Pittsburgh Business Times “Five Minutes With” column, read the article here!

by admin

ShareThis

PC Clients in their own words: Why Pascale Communications, LLC?

---

Friday January 15, 2010 | No Comments

To conclude our fabulous week of anniversary celebration, we share with you the sentiments of our amazing network of dynamic clients, partners, and editors. In just a few minutes, we’ve assembled opinions of the most outstanding individuals we work with – Those who inspire us with their vitality and intelligence.

Thanks to everyone for a great week!

by admin

ShareThis

Pascale Communications Celebrate Five Year Anniversary!

---

Monday January 11, 2010 | No Comments

January 2010 marks the fifth anniversary of Pascale Communications, LLC and we are proud to embrace the new year, and this momentous occasion with a growing list of over twenty clients with their flourishing team – declaring this week “Why PC Week,” a week devoted to celebrating and recognizing a spectacular five years.

President and CEO, Georgette Pascale is grateful for her good fortune in clients and staff since her beginnings in New York, “Five years is a big deal, especially in this current economic environment, I owe reaching this milestone to our nimble virtual structure, long-standing healthcare industry relationships, and creative PR tactics. Not only have we survived these five years, but we’ve thrived, growing both our employee and client base.”

PC had a great year in 2009! We’re excited to take on 2010 relying on our loyal and dynamic clients and capitalizing on the new subspecialties added, client meetings, and awards that have set such a positive and productive tone in the past year. Congratulation go to Georgette for being recognized in the PharmaVoice100 list of inspiring individuals in the life sciences in the past year.

This week is our dedicated “Why PC Week,” where we will be featuring all types of media here on our blog and across our social media, based on word from our clients and staff, on why PC is truly unique in the healthcare PR landscape.

View the press release here

This Friday, Keep a look out for a special video! And tell don’t forget to comment!

We love hearing from you – Tell us, how would you celebrate five years?

by admin

ShareThis