Social media marketing for healthcare professionals is often overlooked or viewed as nonessential and generally pointless. However, because social media marketing is dominating the way companies and small businesses interact with their clients, it can be entirely beneficial for healthcare practices to follow suit and join the trend. Social media marketing can be a positive addition to your business and a key factor in your growth. Below, we discuss why social media marketing can help grow your practice.
Provide useful information to the public
In the midst of a pandemic, everyone can benefit from expert opinions and advice from healthcare professionals. Social media is an excellent tool for spreading important information at a rapid scale, and reaching a wide net of people instantaneously. In today’s climate, a large portion of users rely on social media to stay informed on what is happening in the world, to stay up-to-date on current events, and to connect with their favorite brands and businesses. Healthcare practices can certainly tailor their social media presence to spread useful information about what is happening in the healthcare industry, and provide helpful insights for those looking for answers to medical questions without having to surf through the web.
Help answer patient questions in a streamlined way
Social media offers an easy way to chat with patients through direct messaging. If your marketing efforts are successful, customers will begin to direct message you on a frequent basis with common questions and general inquiries. You might also decide to approach answering FAQs in the form of a post and create a series of useful and informative content for your followers. This is the exciting area where your marketing efforts can become creative, and you can reach your base of patients in a seamless, informal manner.
Advertise new industry innovations
The healthcare industry is constantly evolving and exciting new milestones are being reached every day. It is important that your practice stays up-to-date on new industry trends and news so you can relay it to your following on social media. Relevant information used properly by your practice can be turned into a subtle content marketing play that will convey your expertise to potential new patients. In a sense, everything you post on social media is an inadvertent advertisement for your practice and can even build trust with your following.
Correct common misinformation
Misinformation spreads at a rapid pace, especially in the healthcare industry, and being the voice of reason that corrects false information helps legitimize you as a professional and a practice. Social media gives you the opportunity to build trust with your patients and tighten that special bond doctors have with their patients. Taking advantage of false rumors is a great why to come out looking smarter and more informed than the rest of your field.
Pascale offers big thinking built for healthcare. Since 2005, we’ve been in the healthcare marketing industry to help medical professionals find their voice. We are proud to be constantly moving and unrestricted by the four walls of our office. Our team is innovative, enthusiastic, and focused solely on the success of our clients. If you’re looking for first-class marketing services that produce measurable results, get in touch with us and we can focus on growing your business through strategic marketing efforts that make a difference.