A lot of organizations will build a website, create various social media accounts, and think their online brand is set for life. But just because you’ve taken the first step to building a digital presence, doesn’t mean you’ve mastered what it takes to stay involved in the digital conversation.
Are you a healthcare company looking to find ways to deliver effective medical education and generate demand with your target audience? Here are three simple-yet-effective ways to prepare to launch a successful healthcare PR campaign in 2020 and beyond.
When it comes to building credibility and influencing an audience, the top of the food chain are key opinion leaders. But what does it mean to be a KOL, and could you be one?
In today’s hyperconnected world, one scathing review of your business can leave a bad taste in the mouths of future customers. That’s why it’s important to make healthcare reputation management a key part of your digital marketing strategy.
Successful practitioners know that hiring a digital marketing agency to clarify their brand and simplify their message can have a huge impact on their bottom line. At Pascāle, we pride ourselves on simplifying that process.
Reaching healthcare professionals online was already an expanding interest, even before recent world events forced the urgency of virtual connectivity. But now, with physical distancing becoming the new normal, virtual relationships are quickly becoming a necessity.
The healthcare industry is one of the most competitive business niches today. Many healthcare entrepreneurs struggle to build brand awareness and attract the right clients on their own. However, whether your business is a clinic, hospital or diagnostic ...
Join us this January 28-29, 2020 in New York for the industry’s only interactive and fun, ‘TED-style’ Reputation Strategy Summit. If you are a communications professional, C suite exec, or an entrepreneur learning to understand the importance of rep...
Everything you are able to achieve in your industry stems from your reputation. Your business—your brand—is inextricably linked to your reputation. What people say and think about your brand is the currency from which everything else flows. It i...
We reinvented how we network. Why, you ask? It’s no secret that networking is key to staying relevant, keeping a pulse on the industry, and growing business. Yet, older school ways of networking, like coordinating cocktail hours, wading through ...
Boxing is magical. Old school and all about respect. The complete badass-ery of laying it all out there and winning or losing based on your own steps (or missteps!). It is empowering both as an athlete and entrepreneur, and the more I learned th...
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I just attended the American Academy of Dermatology annual meeting, and met with many pharmaceutical and medical device marketers. Not surprisingly, there was a lot of conversation abo...
