Thoughts & Ideas

Big solutions from the blog

  • Digital Healthcare Marketing is NOT One and Done
    October 14, 2020 at 4:00 AM

    A lot of organizations will build a website, create various social media accounts, and think their online brand is set for life. But just because you’ve taken the first step to building a digital presence, doesn’t mean you’ve mastered what it takes to stay involved in the digital conversation.

  • 3 Simple Ideas to Set Up a Winning Healthcare PR Campaign
    September 8, 2020 at 7:00 AM

    Are you a healthcare company looking to find ways to deliver effective medical education and generate demand with your target audience? Here are three simple-yet-effective ways to prepare to launch a successful healthcare PR campaign in 2020 and beyond.

  • What Is A Key Opinion Leader (KOL)?
    September 2, 2020 at 4:00 AM

    When it comes to building credibility and influencing an audience, the top of the food chain are key opinion leaders. But what does it mean to be a KOL, and could you be one?

  • Importance of Healthcare Reputation Management in 2020
    July 21, 2020 at 4:00 AM

    In today’s hyperconnected world, one scathing review of your business can leave a bad taste in the mouths of future customers. That’s why it’s important to make healthcare reputation management a key part of your digital marketing strategy.

  • Taking the Confusion out of Digital Healthcare Marketing
    June 30, 2020 at 4:00 AM

    Successful practitioners know that hiring a digital marketing agency to clarify their brand and simplify their message can have a huge impact on their bottom line. At Pascāle, we pride ourselves on simplifying that process.

  • HCP Education in the New At Home World
    June 9, 2020 at 8:00 AM

    Reaching healthcare professionals online was already an expanding interest, even before recent world events forced the urgency of virtual connectivity. But now, with physical distancing becoming the new normal, virtual relationships are quickly becoming a necessity.

  • Choosing the Right Healthcare Marketing Agency
    May 11, 2020 at 4:00 AM

    The healthcare industry is one of the most competitive business niches today. Many healthcare entrepreneurs struggle to build brand awareness and attract the right clients on their own. However, whether your business is a clinic, hospital or diagnostic ...

  • Your Reputation is Eternal
    December 6, 2019 at 5:00 AM

    Join us this January 28-29, 2020 in New York for the industry’s only interactive and fun, ‘TED-style’ Reputation Strategy Summit. If you are a communications professional, C suite exec, or an entrepreneur learning to understand the importance of rep...

  • Reputation is the Ultimate Currency
    October 30, 2019 at 12:00 AM

    Everything you are able to achieve in your industry stems from your reputation. Your business—your brand—is inextricably linked to your reputation. What people say and think about your brand is the currency from which everything else flows. It i...

  • Guess Who's Coming to Dinner?
    August 29, 2019 at 12:00 AM

    We reinvented how we network. Why, you ask? It’s no secret that networking is key to staying relevant, keeping a pulse on the industry, and growing business. Yet, older school ways of networking, like coordinating cocktail hours, wading through ...

  • The Most Satisfying Fight of my Life: Fighting My Way Through Business
    August 15, 2019 at 4:00 AM

    Boxing is magical. Old school and all about respect. The complete badass-ery of laying it all out there and winning or losing based on your own steps (or missteps!). It is empowering both as an athlete and entrepreneur, and the more I learned th...

  • Everyday is a winding road
    April 8, 2019 at 12:00 AM

    This is a sample blog post. After this paragraph you will see nonsensical-looking text called "lorem ipsum" text. "Lorem ipsum" text is placeholder text that publishers and graphic designers commonly use to visually represent text in a specific layout o...

  • Pharmaceutical Brands: Don't Let Facebook Un-Friend You
    February 21, 2018 at 5:00 AM

    I just attended the American Academy of Dermatology annual meeting, and met with many pharmaceutical and medical device marketers. Not surprisingly, there was a lot of conversation abo...