When Reinventing the Wheel Works

There’s an old and tired expression we hear far too often in everyday conversation. “Don’t try to reinvent the wheel.”

One of the things I love most about working in the healthcare world is that here, reinventing the wheel doesn’t just work; it elevates. If brilliant inventors, tireless physicians, and savvy entrepreneurs stuck only to the status quo, we would still be using handsaws to amputate and leeches to let blood. And as fun as that all sounds, we wouldn’t be better off in the long run.

In the eye care space, in particular, we are seeing some amazing breakthroughs in drug delivery and diagnostic technology. Within the last year alone, Pascale has had the pleasure of assisting the launch of dropless cataract surgery and advanced Sjögren’s syndrome testing for dry eye patients, two radically innovative departures from the established patient management “norm.” Whether we’re introducing a patient with retinal prosthesis to ophthalmic media or conducting “man on the street” style interviews about dropless surgery, we take pride knowing we’re educating our peers on some of the most cutting-edge technologies and paradigms existing in the marketplace.

Fun fact: the term “invention” derives from the Latin word for “discover.” This etymology is especially relevant given the upcoming Ophthalmology Innovation Summit in Chicago, IL, where venture capitalists will have a chance to assess – and in many cases, discover – the next generation of groundbreaking technologies and tools that could end up in the hands of eye care practitioners across the nation. Like the VCs and industry experts attending, Pascale looks forward to seeing what the future holds for eye care. Some of our greatest triumphs and most rewarding projects have come from working with start-ups and companies looking to “reinvent the wheel,” and we don’t expect this to change anytime soon.

See you in Chicago!

Erin LaFavor