The candle needs to be snuffed in order to preserve itself


Burnout is inevitable. No matter your industry, we're all expected to burn the candle at both ends in order to satisfy clients and stand out from our competition. It's how we manage our reputations and it's not up for debate.

This fascinating Audible piece features a doctor admitting an instance in which her clinical burnout  resulted in the death of a patient. It got me thinking, doesn't the candle need to be snuffed in order to preserve itself? What mistakes could we all be making in our professional lives if we don't give ourselves a break? Even if it's not as serious as a life, it could be as serious as the loss of a client.

Being entrenched in the world of social and digital media management means my phone is practically a limb. Earlier in my career, my phone went missing after a few margaritas. The withdrawal that followed was unbearable: I felt physically ill; my stomach sank each time I went to reach for it - it was gone and so too was a part of me (or so I thought).

Time has passed, my responsibilities have grown and I now have several clients that require my full digital attention. Combine that with a 1.5-year-old daughter, a husband and sometimes a social life and there is not much time left the end of the day to take care of myself.

While I’m not saving lives as a digital account manager, I pride myself on being a lifeline for my clients’ needs and goals. It can be challenging and tiring, but I find it rewarding and FUN. However, social media burnout is real, even if we’re not curing diseases.

Here are some ways that have helped me personally and professionally to stave off the dreaded burnout.


Hot Tips for Staying Alive in the Digital World:

  • If your clients are your babies, share custody. Have a team member give you time and space to detach and refresh. My digital crew at Pascale is great at supporting me if I need the afternoon to work offline.
  • Get out of the office. I work from home and it can be surprisingly easy to have an entire day pass without moving from my desk (or eating). It’s helpful to hit up a local café and switch it up, take a couple of minutes to people watch and get supremely caffeinated.
  • Take little breaks to indulge your creative side. I treated myself to a David Bowie coloring book and a nice set of fine-tipped markers. When I’m trying to unwind after a busy day, I look to David for peace and serenity.
  • Meditation. Yes, I’m one of those people. I fall asleep with rose quartz pressed to my heart. Taking time to sit, honor the stresses of the day and breathe them away is truly calming. I like to lie down and work on aligning my chakras (please hold your laughter) while breathing the negativity out and the love and positivity in. It can’t hurt to try!
  • Move it! I hired a trainer to keep me accountable for my workout routine. It sucks and I hate it, but the moment I complete my sessions I feel a sense of accomplishment. It’s an hour where I am using my body- not my brain- and it feels GOOD.


Erin LaFavor