Cheers to being a teenager!

Reflecting on a year of growth and lessons learned


We all remember it, the feeling of a new day dawning, waking up feeling a little more grown-up, knowing that an invisible threshold had been crossed, that things were about to get really, really good.  We at Pascale have that feeling as we celebrate our 13th birthday. No longer a young start-up, we are moving into our teen years ready to build upon the previous 12 and the many lessons learned. Over the past year, we pushed boundaries, challenged ourselves to think bigger, reached out of our comfort zone and grew our business into new areas of expertise. Like all adolescents, we enjoyed shining moments of glory filled with wins for our clients and awards for our hard work.  Yet we also stumbled.  Navigating these waters was not always easy but, throughout it all, the mantra “Win or Learn” was our touchstone.  

Hard work and growth for both our company and clients defined 2017. With each win, we looked to build upon our success, identifying ways to work smarter and provide more value to our clients.  When we hit a bump in the road, we owned it and asked ourselves, “What did we learn from this? How can we do better next time?”  

As we celebrate our birthday and head into 2018 a full-fledged teenager, we are immensely proud to have received 12 national awards in 2017 recognizing individual team members, specific campaigns and the overall accomplishments of the Health Care Provider, Digital and Patient Teams (full list below). In particular, we are humbled and honored to be recognized as a 2017 Stevie American Business Bronze Award in Healthcare - Agency of the Year and an MM&M Under the Radar Healthcare Agency to Watch. We also recognize that new business is the lifeblood of any company and ours is no exception. Our New Business team’s tireless efforts led us to be recognized on Inc. 5000’s 2017 List of the Fastest Growing Companies.

In 2017 our digital team nimbly evolved, developing new strategies and tactics to make our clients shine in the ever-changing digital landscape.  Through creative content development, dialed-in community management (our Monitoring Team earned a Stevie American Business Bronze Award for its efforts) and precise audience targeting, we took client channels to new levels. A new, innovative concept, MD Accelerator, debuted mid-year and was recognized by PM360 as a top strategy in their 2017 Innovations issue.

The Healthcare Provider (HCP) team spread its wings in 2017, expanding into over 38 specialties, including dermatology, psychiatry, and urology, spanning both medical devices and pharmaceuticals. Utilizing peer-to-peer education to convey client messages and experts' experience, they emphasized purchasing power and patient care. The HCP goal was, and is, to always think one step ahead of what the client wants, anticipating their needs and exceeding expectations.

Like all tweens, we wanted to keep it fresh and update our look in 2017 to show the world how we have grown up. Our brand overhaul included a new, modern logo, website and branding materials and garnered the 2017 Marcom Gold Award - Brand Refresh. Hit us up if you are looking for a refresh in 2018 - we can help!

It is important to note that none of the above would have been possible without the leadership of Georgette. Her honesty, passion, and integrity coupled with exemplary leadership skills and an ability to achieve outstanding results for clients earned her recognition by The Brava Awards as a SmartCEO. Every day she embodies our mantra, “Win or Learn” and keeps us striving to work better, smarter, and grow both personally and professionally.  Along with the entire Pascale team, we thank the Pascale Advisory Board and Pascale partners for being an integral part of our year of winning and learning. Cheers to being a teen, we can’t wait to see what we accomplish in 2018!

Interested in working with us? Email If you would like us to elevate your brand through design reach out to

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SmartCEO Brava Award

Hall of Femme Awards, Women to Watch

Stevie American Business Awards, Silver, Communications Professional of the Year

Stevie American Business Awards, Bronze, Support Staffer of the Year

Stevie American Business Awards, Bronze, Communications or PR Campaign of the Year

Stevie American Business Awards, Bronze, Healthcare Agency of the Year

MM&M, 9 Under the Radar Healthcare Agencies to Watch in 2017

Inc. 5000 List of Fastest Growing Private Companies on America

Marcom Award, Gold, Brand Refresh

Bulldog Star of PR Awards, silver in Communication Professional of the Year

PM360, MD Accelerator Featured in December Innovations Issue under Strategy

Entrepreneur 360 List


Erin LaFavor