Alimera Sciences

Alimera Sciences

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CHALLENGE

Significantly increase foot traffic to Alimera booth during the American Academy of Ophthalmology (AAO) meeting and facilitate deeper conversations regarding ILUVIEN for treatment of diabetic macular edema. The twist: No mention of ILUVIEN or its indication was permitted on social media during or prior to AAO.

SOLUTION

Pascale created an informative, engaging and fun virtual reality experience about ILUVIEN at the Alimera booth at AAO.

Without revealing details of the content, we used social media to encourage retina surgeons and trade publication editors to visit the booth for the virtual reality experience. Using social media channels, we shared pictures and videos of attendees participating in the live experience, building a sense of mystery and anticipation to entice AAO-goers to stop by the booth and try it for themselves. Via virtual reality headset, attendees experienced a 3D animation of ILUVIEN that illustrated injection, continuous micro-dosing and FAQs.

RESULTS

The virtual reality experience was a hot topic in word-of-mouth awareness and on Alimera’s social media channels, which garnered more than 100 new followers. The sales team increased warm leads by 50%, and a high percentage of AAO attendees understood ILUVIEN’s indication and procedure after experiencing the virtual reality presentation.

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