Imprimis Pharmaceuticals

Imprimis Pharmaceuticals

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CHALLENGE

Compete with a pharmaceutical giant that has monopolized the market with a drug for patients with cancer and HIV.

SOLUTION

To create awareness of Imprimis’ alternative to the competitor’s high-priced drug, Pascale launched the Imprimis Cares campaign. The campaign positions the Imprimis CEO and company as caring proponents of access to life-saving drugs at affordable prices.

RESULTS

Pascale secured major media coverage of the Imprimis product in broadcast, digital and print media, including MSNBC, CNN, Daily Beast and FOX.

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