Lumenis

Lumenis

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CHALLENGE

To promote the company’s range of ophthalmic lasers, place high-profile articles in trade journals for ophthalmology and optometry touting key messages about a laser glaucoma therapy called selective laser trabeculoplasty (SLT).

SOLUTION

Capitalizing on Pascale experience and relationships with KOLs and editors, we would get rapid placement of new articles and feed the editorial “pipeline” with copy covering diverse angles on how clinicians are using SLT to treat glaucoma.

RESULTS

Exceeding expectations, Pascale garnered 23 on-message placements in major trade journals in the first year and 49 in the second year. Combined, the articles were equivalent to a paid advertising value of $341,148 – more than 300% ROI.

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