Draw the attention of physicians and consumers to a therapy called Stretta used to treat gastroesophageal reflux disease (GERD). At the same time, move patients away from traditional surgical methods and over-prescription of GERD medications.
Leveraging clinical data, recommendation by the Society of American Gastrointestinal and Endoscopic Surgeons, news trends and targeted disease pitching, Pascale has secured national, local market and professional media exposure and built a committed online community of advocates.
On the digital side, Pascale developed the first-ever Stretta-branded LinkedIn and Twitter channels. We designed, developed and deployed the #GERDSmart campaign to raise awareness of GERD symptoms, long-term complications and Stretta treatment options.
KOLs were recruited to share procedure experiences and patient stories on social media, attracting new patients and physicians to the technology. Simultaneously, a #StrettaFacts campaign touted Stretta’s positive clinical trial results, safety and effectiveness.
Sales of Stretta increased 300% over 12 months.
National and local media coverage have led to popular events, increased brand awareness, KOL adoption, physician practice traffic and patient success stories. That media coverage included national shows The Doctors, Dr. Oz and Ivanhoe Medical Breakthroughs. A Houston NBC affiliate’s story was picked up by more than 30 stations around the country, including Telemundo. Stretta also garnered national print and online coverage in Prevention and More Magazine and national satellite radio placements on SiriusXM Doctor Radio and RadioMD’s YOU The Owner’s Manual.
Stretta-therapy.com reached a record number of visits in July 2016, 3 months after initiating the campaign. @StrettaTherapy tweets reach up to 141,000 Twitter users each month, and Mederi’s LinkedIn followers increased 33% over the previous year. A consistent stream of live updates from trade shows and medical meetings drives adoption of Stretta therapy, as do KOLs active on social media.