Merit Medical

Merit Medical

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CHALLENGE

Publicize and promote Merit Medical’s ThinkRadial, a program to encourage the transradial access family of techniques for using the radial (arm) artery for procedures using catheters.

SOLUTION

Pascale worked with Merit to develop a comprehensive plan of media outreach and content development to raise awareness of the benefits of a transradial approach.

RESULTS

Pascale built momentum for ThinkRadial by coordinating and authoring articles for Cath Lab Digest, Cardiology Today’s Intervention, Cardiology News and Becker’s Hospital Review, as well as providing monthly blog support, case study and testimonial development and meeting support.

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