Introduce a new hair restoration procedure for male hair loss. Establish points of differentiation for the procedure from its competition, elevating it above less credible “mass-marketed” treatments. Approach the subject with an awareness that it has historically been viewed as sensitive.
Use technology as the lead to open an interesting conversation acceptable to the male hair loss audience. Carefully coordinate a media effort encompassing trade, consumer and social media platforms to drive consumer demand and spur adoption in the medical community.
Pascale garnered well over 100 consumer media placements and bylined articles about Restoration Robotics in all key aesthetic and dermatology trade publications.