TearScience

TearScience

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CHALLENGE

Gain exposure through the trade media for TearScience’s system for diagnosing and treating Meibomian gland dysfunction, a common eye problem and the leading cause of dry eye disease.

SOLUTION

Working with the trade media, KOLs and TearScience, Pascale developed new messaging focused on the clinical and financial benefits of the TearScience system for ophthalmologists and optometrists.

RESULTS

Each year, Pascale has succeeded in getting 100+ TearScience articles published in ophthalmology and optometry publications. In 2016, 127 of our TearScience feature articles appeared in trade publications including Ophthalmology Times, Review of Optometry and CRST. We also got 11 video features highlighted on Healio/OSN, EyetubeOD and Millennial Eye Live.

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