How Pascāle Can Help Improve Your Healthcare Communication Plan
November 19, 2020
Healthcare professionals rarely have time to think about how they’re communicating with their network.
Even at a healthcare communication agency, like Pascāle, we know that email, social media, and professional networking can be time-consuming.
With all the different demands that are involved with the healthcare industry, updating your Facebook status usually is the last thing on your list (if at all).
It turns out that making sure you maintain ongoing communication with your network is extremely important for a lot of reasons. So how do you improve your communication plan?
We here at Pascāle lovingly recommend utilizing a professional communication agency. Our years of experience as writers, marketers, and social media managers gives us the tools to present your image in the right way. And our work in the medical field makes it that much easier to appeal to the right audience. So you can focus on the task at hand while we do the heavy communication lifting.
Here’s how Pascāle can help improve your healthcare communication plan.
We’ll utilize social media to engage patients and fellow healthcare workers.
It seems like everyone is on social media these days. And oftentimes, important updates about current events spread like wildfire through a post or retweet. So it’s a good idea to keep your fellow patients and colleagues informed about any updates in your field. They’ll be interested in what you’re working on and will want to stay tuned for more.
We’ll update your clients to increase long-term engagement.
When you continually let your network know what you’re up to, they’re more likely to stay engaged with you in the long term. Whether it’s a new procedure at your practice or updates about operating hours, your patients will appreciate that you want to keep them informed.
We send updates so you stay connected to your patients during a crisis.
With the day and age we’re living in, it’s more important than ever to let people know what protocols to follow and what information they need to know regarding your practice. Sharing is caring, and letting your clients know how you’ll be responding to a crisis helps them feel prepared, should they need to contact you.
We’ll build out your brand so your great work is easily identifiable.
It turns out branding is incredibly important in the healthcare industry. If a potential client is looking for a service that’s offered by you and another practice, they’re more likely to choose the practice that has a personable and relatable presence. Keep your friendly face and mission statement public-facing so people can recognize you and your wonderful work.
While social media, newsletters, and blogs may not be at the top of your priority list, it’s certainly at the top of ours. And we are passionate about helping influential members of the healthcare industry have an online presence they can feel proud of.
We are here to bridge the gap between patients and doctors so that the work in the office is less clinical and more familiar.