How to successfully build your online presence with healthcare PR

August 6, 2021

It doesn’t matter what industry you’re in, you need to have a strong online presence to gain clients or patients in the case of the healthcare world. At Pascāle, we can help run your healthcare PR to build your online presence into a well-oiled machine that regularly brings in new patients. Read our guide below to learn more about ways we’ll help to build your brand using current public relations practices.

Build an informative and responsive website

Prospective patients are always looking for information regarding current health practices, tips for home remedies, and symptoms for common illnesses. You can use your website as a funnel to drive patients to your clinic by providing them with the information they’re looking for.

Some businesses are fearful about giving away too much information like industry secrets or DIY methods. However, it’s important to keep in mind that you can build a lot of trust with patients by providing them with viable over-the-counter treatment methods. This will also help to keep your waiting rooms from being overrun by patients with allergies rather than serious illnesses that need a considerable amount of attention.

Ask for and respond to online reviews

Believe it or not, reviews on Google and other platforms will go a long way to establish your credibility with search engines. The more positive reviews you have, the more favorably you’ll be seen in the algorithm, and it will help you rank higher in search results.

Of course, there are bound to be some unhappy patients, so you’re going to get negative reviews along the way. You can use those to make the situation right by responding to them and working with the patient to find out you can improve. If there’s no way to rectify the situation, you can apologize and take the feedback as a learning experience.

Produce digital content

The online world is massive so there are a lot of areas where you can establish yourself and build your presence. From informative blogging to videos to social media, the possibilities are endless. Your clinic can produce get-to-know-you videos for your clinicians, provide basic first aid tips, and information regarding public health topics on YouTube. Blogging is an excellent way to inform the public and prospective patients about events at your clinic as well as provide useful tips for living a healthy life.

Establish your social media presence

Social media is often looked at as the bane of society. That being said, billions of people around the world continue to use it every day, which means that it’s an important place for your brand to make its mark if you truly want to build your online presence. Now, this doesn’t mean that you and your team have to be up on the latest TikTok dances or trends and you don’t need to hire a snarky intern to make funny memes. Your social media presence can be strictly informational as well as providing patients with another channel to reach out to you and your team.

Get help from Pascāle

If you’d like to learn more about how to build your online presence using healthcare PR, get in touch with our team at Pascāle today. We proudly work in the healthcare space and are experts in building the online presence and brand of medical professionals. You can give our team a call today at 412-526-1756 or send a message using our online contact form. You can also send us an email directly at info@pascalecommunications.com. A member of our team with get back to you quickly because we’re responsive AF.