Facebook: Establish An Approachable Profile Presence

  • Share content with a consistent, relatable and authentic voice

  • Engage in doctor and patient communities

  • Post content three times per week on relevant subjects

  • Accelerate reach and engagement with paid social media to reach beyond followers ($100-200/month)

Twitter: Establish A Persona

  • Profile should include cover photo & profile image headshot that connects with personal brand
  • Complete all biography & link information
  • Follow leaders in the space
  • Retweet content that you find interesting and valuable
  • Respond to mentions of you within 24 hours
  • Join the conversation & Tweet daily on topics that align with your passions and goals

LinkedIn: Establish Credibility

  • Update and complete your profile
  • Add depth to experience & include accomplishments > WHY are you the best at what you do?