Optimizing Social Media for Healthcare Marketing

April 16, 2021

Social media is one of the most powerful marketing tools you can put to work for your brand. For healthcare organizations, social media can help elevate awareness, build engagement with a broad audience through creative content, and turn more prospects into customers through community building. If you're not sure where to start with your healthcare digital marketing, an agency can help you harness the power of social media without you having to learn new platforms and ongoing capability updates.

What “social media” means by the numbers.

Social media marketing includes multiple platforms, with new ones in development all the time. The major brands - Facebook, Instagram, and Twitter - have changed how the world does everything, from how people manage their relationships with family and friends, to virtual community groups, shopping, and even running a business.

Your pharma brand’s social media can either go to work for you, or you could lose out on untapped potential:

TikTok, the Chinese video-based social network, has taken the world by storm and now has 690 million active users.

By working with a social media marketing agency, you’ll have access to proven strategies working with unique platforms to help you reach your audience among those billions of users.

Use social media metrics to understand your customers.

Social media platforms give pharma brands an unprecedented opportunity to get to know their customer base. You can form broad marketing strategies that target your audience, and use demographics to track the content that’s shared most often or drives peak engagement.

Once you understand the data on your followers, a healthcare marketing agency like Pascāle can optimize your marketing to reach the audience that is most likely to convert to customers.

Social media is a critical aspect of marketing and consumer engagement for pharma brands. If you’re ready to tap into the massive digital market, contact Pascāle. We’re a high-energy team that takes on projects of all sizes and scope for healthcare companies worldwide. We bring enthusiasm to every aspect of our work, including our digital marketing services.

We’re here to increase your brand visibility from social media and blogs to community management and growth marketing. Contact us, and let’s get to work.