Reputation is the Ultimate Currency

October 30, 2019

Everything you are able to achieve in your industry stems from your reputation. Your business—your brand—is inextricably linked to your reputation. What people say and think about your brand is the currency from which everything else flows. It is the key to your power.

When you start a company, naturally you have a clear idea of what you want your reputation to be. Perhaps you have key phrases describing your brand’s values in your mission statement—but what are the feelings your clients have about your brand and what attributes do your clients associate with you? What buzz words are top of mind? Asking these questions can help you gauge informally and off the cuff how your clients perceive you and the work you do

So, are you confident that your reputation management strategy is working? What if something goes wrong (hint: it will).

We have long respected “name power,” noting “name recognition” and the importance of “protecting your name” as part of business savvy. With social medial and today’s digital footprint, reputation management is even more vital. Any misstep is instantly shared, scrutinized, discussed and dissected. Your reputation can come under fire as the clicks pile up online. Before you even have a chance to react and understand what’s happening, you realize you needed a plan, like, yesterday.

Is your company prepared to respond to any PR eventuality in the digital world?

In a study by Go Fish Digital published on Moz, businesses risk losing 22% of customers when a negative article about their brand comes up in search results. With three negative articles, this increases to 59.2% customer loss. More than losing just money — you could be pulling the plug on your business.


In January, I’ll be speaking as part of the industry’s only interactive and fun, ‘TED-style’ Reputation Strategy Summit. If you are a communications professional, C suite exec, or an entrepreneur learning to understand the importance of reputation, this is for you.

Ensure your business can plan and respond to any reputational threat by registering your team TODAY!

As part of my talk, Protect your Rep 101: Old School, New School and all in Between, we will discuss what has changed with reputation management and what has not (and never will). Of course, I will also fill you in on what you can expect in the months and years ahead.


Attendees will learn best practices and valuable lessons in how to:

  • IDENTIFY the different types of reputational threat and how to deal with them in the future
  • BUILD a reputation strategy plan and implement throughout their organization in the event of negative PR
  • DEVELOP and manage a reputation management team to deal with any future situation
  • TURN your PR vulnerability into a commercial opportunity with effective communication strategies.