Social Media’s Role for Medical Communications Companies

April 7, 2021

Social media is one of the most powerful marketing tools you can put to work for your brand. Using social media in your personal life to share vacation photos and catch up with relatives doesn’t portray the platforms’ full power. Social media can help healthcare brands elevate awareness, engage with a broad audience through creative content and blogs, and turn more prospects into clients through community building. A medical communication company can help you harness the power of social media without you having to learn new platforms and ongoing capability updates.

What “social media” means by the numbers.

People lump social media into a broad category. In reality, it includes multiple platforms, with new ones in development all the time. The major brands - Facebook, Instagram, and Twitter - have changed how the world does everything–from friendship to virtual community groups, shopping, and even running a business.

Your pharma brand’s social media can either go to work for you, or you could lose out on untapped potential:

  • 192 million daily users on Twitter
  • Over 1 billion monthly users on Instagram
  • 1.62 billion worldwide daily users on Facebook.

TikTok, the Chinese video-based social network, has taken the world by storm and now has 690 million active users.

Simply posting to your brand account, your message won’t reach your audience among those billions of users. A medical communications company has proven strategies working with unique platforms to help you reach more potential customers.

Share new information with your customer base.

A survey by Mediabistro shows that 40% of people make choices for their health based on social media. There’s value in sharing accurate, pertinent updates with your followers on social media. You’re able to provide followers with the latest information in an instant and empower your followers to share it with the people in their social networks.

A vast majority of young people trust health and medical information shared on social media. That’s why it’s crucial to have a strong, calculated approach and recognizable brand voice on your accounts.

Use social media metrics to understand your customers and optimize your care.

Social media platforms give pharma brands an unprecedented opportunity to get to know their customer base. You can form broad marketing strategies that target your core customer base. And, you’re able to use demographics to track the content that’s shared most often or drives peak engagement.

Once you understand the data on your followers, a medical communications company like Pascāle can optimize your marketing to reach the audience that is most likely to convert to customers.

You can go beyond social media to provide better care.

A medical communications company running your social media and digital marketing can provide you with a comprehensive view of your clients. You’ll understand clients’ needs, concerns, and the products they want in the future. From that greater understanding, you can provide care that goes beyond a prescription into holistic wellness.

There is a range of platforms that allow you to harness social media engagement and drive more targeted marketing strategies, such as:

  • Branded apps for mobile and tablet downloads
  • Podcasting
  • Video, including YouTube and TikTok

Social media is a critical aspect of marketing and consumer engagement for pharma brands.

Contact Pascāle, a responsive medical communications company, ready to run your social media marketing.

At Pascāle, we’re a high-energy team that takes on projects of all sizes and scope for healthcare companies worldwide. We bring enthusiasm to every aspect of our work, including our digital marketing services.

We’re here to increase your brand visibility from social media and blogs to community management and growth marketing. Contact us, and let’s get to work.

Medical communicaions companies and social media.