Healthcare is a constantly evolving industry. New discoveries are made every day, and perceived credibility can shift just as quickly. Especially in the wake of the coronavirus (COVID-19) pandemic, people are looking for healthcare professionals that they know they can trust—also known as key opinion leaders (KOLs).
When it comes to building credibility and influencing an audience, the top of the food chain are key opinion leaders. But what does it mean to be a KOL, and could you be one?
What’s A Key Opinion Leader (KOL)?
According to influencity, a key opinion leader (KOL) “can be defined as someone who’s considered a connoisseur of a certain topic and whose opinions are respected by their public, thanks to their trajectory and the reputation they’ve built for themselves.” In short, key opinion leaders know their stuff, and when they talk, the people listening are inclined to believe them.
In medicine, one example of a key opinion leader would be someone publicly responsible for discussing how a new drug is being developed and tested. While every new drug has an expansive team behind it, one person is likely to step forward as the face of the potential breakthrough, becoming an individual representation of why patients should trust this newfound treatment.
Key thought leaders are different from influencers in that they usually aren’t born from an online platform. An Instagram influencer in the makeup industry likely develops a digital following for their fashion skills, then begins promoting products to their receptive audience.
A key thought leader in medicine may or may not have an online presence to begin with, and they likely aren’t partnering with outside companies’ products. A medical KOL has built their reputation on tangible successes in their field. Their credibility comes from their direct work, not their online platform—though creating an online presence can certainly help in raising awareness of their work. That’s one of the things we do best at Pascāle!
What comes with being a KOL?
Developing a reputation as a key opinion leader in the healthcare space increases your audience and their trust in your work. That means, you have a more engaged audience, a stronger relationship to your community, and more opportunity to build your brand.
Luckily, Pascale can help you with this. We’ll handle your professional patient/media relations, build your social and professional media presence, increase your visibility, establish your authority, and more. We connect you with other influential medical experts, as well as patients who are most likely to spread the word of your excellent service.
To start positioning yourself as a key thought leader - contact Pascāle today!