What is healthcare digital marketing?

July 9, 2021

No matter the industry that you’re in, getting and staying ahead can be a difficult process. Whether you work on the clinical side or in pharma, the healthcare field is no different. At Pascāle, we specialize in healthcare digital marketing so our team can work for you to create the best possible plan to get your brand in front of the demographics you’re looking for. If you’re new to the world of healthcare digital marketing, read below to learn what it is, what it consists of, and how you can benefit.

What is it?

Healthcare digital marketing is the process of marketing your healthcare company to potential patients or customers by using digital media. There are a variety of ways that you can reach your target demographics through digital marketing techniques. Something that sets digital marketing apart from traditional methods is that it’s often much more affordable than producing and running a TV commercial or radio spot.

What does healthcare digital marketing consist of?

There are a variety of techniques that your company can use to reach those you’re trying to sell to or gain as patients. Keep reading for a brief guide to learn more about some of the aspects of healthcare digital marketing that are important for your growth.


Search engine optimization, or SEO, is how you’re going to make your website easier for your customers and patients to find you. SEO is exactly what it sounds like, you’re optimizing your website for search engines. In simple terms, this is done by creating pages and blog posts for your website designed to target your customers' search habits. Keywords and phrases that you’ve deemed to be important for your customers to identify you with are included in these pages and blogs so that your website will show up in search engine results pages (SERPs) for your customers.

Proper SEO is an involved process that takes time and strategy to execute. While the results of SEO efforts aren’t instant, they last much longer than other methods that drive quick results. Additionally, proper SEO techniques don’t cost anything beyond the labor that you’re paying for.


Pay-per-click, or PPC, is how you pay for search engine and social media ads. Are you familiar with the results at the top of the page on Google that have the little “Ad” marker under them? Those are there as a result of PPC. Every time a user clicks on one of those ads, the company whose website it sends them to pay a fee. This method can drive tremendous results very quickly, but the cost per click can also drive your budget through the roof before you know it.

Social media

Social media marketing can drive results with both SEO and PPC methods. If you have a large budget, you’ll be able to pay for Facebook and Instagram ads to get your brand in front of your customers more easily. However, you can still get your company’s name out there with targeted and thought-out social media posts without paying for ads by optimizing the caption on a post with targeted keywords and hashtags. Social media posts are beneficial as they will show results beyond the platform itself and prominently display in SERPs as well.

Schedule a meeting with our team

If you’d like to get ahead of your competition, get help with healthcare digital marketing from our team at Pascāle. We’re experts in the digital marketing space and can help you create and execute your campaigns. Our methods are efficient and effective so you’ll see positive results as your business grows. You can get ahold of our team by calling 412-526-1756 or send a message via our contact form. We’ll be sure to get back to you quickly because we’re responsive AF.