At Pascāle, our experience is as diverse as our team. We’ve worked with healthcare companies across the globe and have served a wide variety of clients, from pharmaceutical brands to medical device suppliers and biotech startups. Here are some examples of how we’ve helped clients connect with their audience and deliver their message in fresh, insightful ways.
ILUVIEN for Alimera Sciences
Leverage social media to drive new prescriptions for ILUVIEN, a breakthrough treatment for patients with diabetic macular edema. Targeted to ophthalmologists, patients, and caregivers.
Designed branded and unbranded content campaigns for Facebook, Instagram, and Twitter.
Geo-targeted MD Connect campaigns drive new calls, appointments, and cases to ILUVIEN-experienced ophthalmologists.
Among the first pharmaceutical brands to establish a presence on LinkedIn, educating retina specialists with ILUVIEN branded resources.
Establish Glaukos as a leader in glaucoma targeting social media content designed to educate and inform ophthalmologists and glaucoma patients about the innovations of the iStent treatment.
Strong following and follower growth among patients and physicians on Facebook, Twitter, and Instagram.
Developed and nurtured an engaged caregiver audience as influencers on glaucoma patients.
Increase product education for HCP on Twitter, LinkedIn and Instagram
Launched full-scale, creative-fueled PR campaigns to raise visibility and demand for products across a wide range of speciality areas, including vision, urology, gynecology and otolaryngology.
Placed and coordinated coverage in all target specialities.
Landed Medical Device Excellence Award 2019 for Lumenis Urology.
Developed industry partnerships with EndoMarch, The Endometriosis Summit, and Society for Laparoscopic Surgeons.
Drive physician and healthcare facility interest in a diverse and growing range of medical device technology offerings, highlighting advantages for physicians, facilities, and patients, as well as HCP consumption of best-in-class education programs.
Placed feature articles in a wide range of publications, such as Cath Lab Digest, Interventional News, Cardiology Today’s Intervention, Cardiology News and Becker’s Hospital Review.
Trade media coverage led to completely full physician education courses across a variety of specialties and topics.
RESTASIS for Allergan Eye Care
Launch RESTASIS on social media as the leading prescribed treatment for chronic dry eye, and protect market share leading up to a major competitor's launch.
First-ever social media builds on Facebook and Twitter, with FDA-compliant response protocols.
Multi-media content targeted to multiple patient segments.
In the first 5 months, the campaign reached 35 million dry eye patients, generated 125,000 brand engagements, and drove more than 450,000 video views. Additionally, more than 230 comments on social posts were addressed, with an average response time of just 7 minutes.
“Pascale’s consistent and enduring energy level is refreshing, and vital to getting things done. Somehow that energy is shared by every team at the agency, regardless of what they’re working on.”