“Pascale’s consistent and enduring energy level is refreshing, and vital to getting things done. Somehow that energy is shared by every team at the agency, regardless of what they’re working on.”
At Pascāle, our experience is as diverse as our team. We’ve worked with healthcare companies across the globe and have served a wide variety of clients, from pharmaceutical brands to medical device suppliers and biotech startups. Here are some examples of how we’ve helped clients connect with their audience and deliver their message in fresh, insightful ways.
RESTASIS for Allergan Eye Care
Launch RESTASIS on social media as the leading prescribed treatment for chronic dry eye, and protect market share leading up to a major competitor's launch.
First-ever social media builds on Facebook and Twitter, with FDA-compliant response protocols.
Multi-media content targeted to multiple patient segments.
In the first 5 months, the campaign reached 35 million dry eye patients, generated 125,000 brand engagements, and drove more than 450,000 video views. Additionally, more than 230 comments on social posts were addressed, with an average response time of just 7 minutes.
ILUVIEN for Alimera Sciences
Design and launch a social media strategy encouraging the patients and caregivers of a rare diabetic-related vision disease to consider a new prescription treatment.
First of a kind launch on Instagram and LinkedIn.
Promote a range of ophthalmic lasers by placing high-profile articles in ophthalmology and optometry trade journals touting key messages about a laser glaucoma therapy called selective laser trabeculoplasty (SLT).
Exceeding expectations, Pascāle garnered 23 placements in major trade journals in the first year and 49 in year two.
Combined, the articles were equivalent to a paid advertising value of $341,148 – more than 300% ROI.